Study: Brand name-only Rxs drive up health care costs

03/28/2011 | Drug Store News

Doctors' prescriptions that do not allow generic substitution cost the U.S. health care system up to $7.7 billion each year, according to a study published in the American Journal of Medicine. Patients are 50% to 60% less likely to fill new prescriptions for expensive brand-name drugs than for generic drugs, the study found.

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