Food industry feels the heat over "pink slime" social media campaign

03/28/2012 | Chicago Tribune (tiered subscription model)

Healthy-eating campaigners are claiming victory after a social media campaign against "pink slime," a recovered beef product commonly added to ground beef. YouTube videos and an online petition led supermarket chains, fast-food companies and school-lunch providers to declare that they would stop using the product. "It was incredible. In 10 days [this campaign] made the USDA, the meat industry and major retailers all back away from it. Now the demand for pink slime has dropped so dramatically that some of the factories are starting to shut down," said Brianna Cayo Cotter of Change.org.

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