AT&T's March Madness strategy is a social slam dunk

03/28/2013 | Adweek

AT&T has crushed the opposition on Twitter during March Madness, running a flurry of Promoted Tweets and Promoted Trends tied to the NCAA basketball tournament and winning a corresponding uptick in followers and retweets. In an unusual move, AT&T bought ads to promote the NCAA's own @MarchMadness handle, effectively promoting the NCAA's content in order to highlight its own sponsorship. "This is new territory," AT&T's Blair Klein says. "It's been interesting for engagement rates and net followers. We've been really pleased."

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR