Choice Hotels to market new digital reservations system

03/28/2013 | American City Business Journals

Choice Hotels International founded a new company called SkyTouch Technology that will market its SkyTouch Hotel OS reservations system to other hotel operators. The SkyTouch program is derived from Choice Hotels' choiceADVANTAGE property management system. "ChoiceADVANTAGE has been so effective for Choice franchisees that other hoteliers, including chains and independents around the world, have asked to use it," Choice CEO Stephen Joyce said.

View Full Article in:

American City Business Journals

Published in Brief: