Coca-Cola engages fans to crowdsource "American Idol" performance

03/28/2013 | Mobile Marketer

Coca-Cola is inviting fans of singer Carly Rae Jepsen to sync a dedicated mobile microsite with their Facebook accounts to participate in polls selecting the elements of a Jepsen performance. The eight-week "Perfect Harmony" campaign, which includes a sweepstakes, will conclude with Jepsen's crowdsourced performance on the final episode of Fox's "American Idol."

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