Group activity makes LinkedIn ideal for social marketers

03/28/2013 | Marketing Interactions Blog

Marketers can improve their presence on LinkedIn by developing and demonstrating knowledge of customers' needs, writes Ardath Albee. Group participation is key -- where marketers come out from behind the company logo and contribute useful information. In turn, they can use LinkedIn for insight, researching with the search tool and Signal function for market trends, always searching appropriate groups to join or start.

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