LinkedIn aims for marketers who target "indulgent techies"

03/28/2013 | MediaPost Communications

LinkedIn is seeking to lure tech-brand marketers who are targeting "indulgent techies" who appreciate and are willing to spend money on gadgets. LinkedIn members are about twice as likely as nonusers to spend $1,000 or more on gadgets, and a quarter of the site's users spent more than $2,000 on tech in 2012, the network says.

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