Pitfalls of do-it-yourself public relations

03/28/2013 | BostInno (Boston)

Cultivating relationships with the media and getting positive media coverage for your startup can be time-consuming, so you might want to work with a PR firm instead of trying to handle the work yourself, Meg O'Leary writes. Public relations professionals are experts at expanding the size of your audience and ensuring your company gets noticed by the media. "Creating and finding ongoing story angles worthy of coverage is where a good PR agency shines," she writes.

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BostInno (Boston)

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