Reese's, Lay's, Life Savers win brand equity categories

03/28/2013 | CandyAndSnackToday.com

In this year's brand equity poll from Harris International, Reese's was the top candy brand, Extra was the top gum brand, and Ghiradelli took home top premium chocolate brand. Oreos is the top cookie, Lay's ranks first among potato chips, and Life Savers is the number one non-chocolate candy brand.

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