Tie your marketing plan to future goals

03/28/2013 | Fox Business Small Business Center

Keep your future goals in mind when formulating your marketing strategy, writes Walter Dailey, creative director for DSV Media. "Once you have solidified your ultimate destination, you are now free to figure out what marketing path will lead you there," he writes. Adapt your marketing strategy if a particular tactic isn't generating results, and stay focused on the long term, he recommends.

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