Why today's content marketing requires constant care and feeding

03/28/2013 | Fast Company online

The key difference between the content marketing of old and today's tactic is that it is now "an ongoing, continuous process," writes Wendy Marx. So "kicking out the occasional white paper or case study or article or blog piece" won't cut it, she writes. Marketers have to figure out where their prospects are, arrive with something of value in hand, nurture the relationship with thoughtful care and feeding, and maintain a relationship with those prospects, even if they're not immediately receptive, she writes.

View Full Article in:

Fast Company online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR