Approaching your Web presence as an experience

03/28/2014 | CMO.com

Web-experience management platforms combine content management systems with analytics, targeting and personalization, allowing marketers to define and use marketing segments and integrate customer data into the content, writes Matt Bundy, a partner at Rosetta. "Marketing leaders need to stop viewing their CMS platforms as a technology tool ... used primarily to make content publishing easier, and start viewing it as an engagement platform that fits into an ecosystem that can fundamentally change the way they interact with customers online," Bundy writes.

View Full Article in:

CMO.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY