The rise of the artisanal VC

03/28/2014 | Re/code

Some venture capital investors are choosing to invest in fewer opportunities and take a more hands-on approach to those they help, writes Robin Vasan, managing director at Mayfield Fund. However, it's essential for these so-called artisanal VCs to remember that every entrepreneur has different expectations. "Some prefer a more hands-off approach and, as a VC, it's important to be invited to the role, rather than simply assuming it," Vasan writes.

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