Discovery relying less on upfronts

03/29/2004 | TVWeek.com · Broadcasting & Cable

Cross-platform and integrated ad deals currently account for more than 20% of Discovery Networks' total ad revenues, and the company is looking to increase that number to 40%, a report says. Discovery also stands to make about $15 million from beer ads this year, thanks to a jump in younger viewers.

View Full Article in:

TVWeek.com · Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY