Opinion: Travel agents should emulate hotel concierges

03/29/2005 | TravelPulse

The hotel concierge knows everything a guest wants to know about local attractions, the best restaurants and other "insider information," and travel agents should strive to offer the same thing to their customers, Gary C. Sain of Yesawich, Pepperdine, Brown & Russell writes. Agents need to deliver personalized travel experiences rather than just transactions if they want to stay competitive in today's market.

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