E-mail lists make it tougher to unsubscribe

03/29/2010 | New York Times (tiered subscription model), The

Recipients of e-mail from large retailers have to do more clicking to be removed from e-mail lists, according to a recent survey from Responsys. The number of retailers whose e-mails require three or more clicks to unsubscribe has risen substantially in the past two years, a practice that may backfire as retailers find their marketing materials reported as spam.

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New York Times (tiered subscription model), The

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