Yum! Brands reports that its first Taco Bell in India is serving thousands of guests each day. The rapid acceptance bodes well for Yum!, which already operates KFC and Pizza Hut locations in the country and has plans for further expansion there. "What we are seeing in India is similar to what we saw in China a decade ago," said Yum! executive Graham Allan. "You have a young population with improving standards of living and an enthusiasm to embrace Western brands."
Published in Brief: