SUPERVALU and Safeway take private label efforts in-house

03/29/2010 | Progressive Grocer

SUPERVALU and Safeway will be handling their private label lines in-house, severing their partnerships with Daymon Worldwide. "Over the past six years at SUPERVALU and five years at Safeway, we have helped them launch their new portfolio of brands and grow their private brand penetration steadily over time," said a Daymon spokeswoman.

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