How to get a new brand off the ground

03/29/2012 |

You can't just throw your new venture out into the universe and expect it to succeed -- you've got to let others know about your brand through a variety of channels, offer a quality product and be visible in the community, Alex Honeysett writes. "Don’t ever forget the power of PR’s oldest friend: a face-to-face conversation. Attend events in your industry, volunteer in your community, and nurture your growing network."

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