Live streaming of March Madness turns to $60 million boon

03/29/2012 | Advertising Age (tiered subscription model) has scored $60 million in ad sales on the NCAA basketball tournament live online streaming. Though the number of viewers accessing the games was flat from 2011, mobile streaming increased 40% for the first two days of the tournament over last year's figures.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY