Magazines' digital circulation jumps, but revenue remains tiny

Although magazines' digital readership is surging, digital still accounts for only about 1% of revenue, according to an Audit Bureau of Circulations analysis. Digital circulation, boosted significantly by sponsorship, was estimated at 3.29 million in the second half of 2011, more than twice the year-earlier number.

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Advertising Age (tiered subscription model) · MediaPost Communications

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