Marketing CSR vs. authentic sustainability

03/29/2012 | Huffington Post, The

Some companies have CSR built in simply by way of the product or service they offer, writes Jon Carson, CEO of Others have a product or service that doesn't pertain much to doing social good, yet they are trying to market a CSR strategy. Some of these companies have done it well, Carson says, but many struggle to get the executive buy-in necessary for authentic green efforts.

View Full Article in:

Huffington Post, The

Published in Brief: