See through customers' eyes to improve inbound marketing

03/29/2012 | HubSpot.com

Inbound-marketing tactics not only reduce lead-generation costs 61%, they tend to please customers more as well, writes Kipp Bodnar. Using natural-sounding testimonials, highlighting your product or service unambiguously, and writing readable and contextually relevant press releases are some of the ways to make inbound efforts work better.

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