Sobeys and Aimia create tool to maximize customer-data value

03/29/2012 | Supermarket News (free registration)

Nova Scotia's Sobeys partnered with analytics firm Aimia to create proprietary program Self Serve, which seeks to maximize benefits of customer data through collaboration with suppliers. The program is "the fastest, smartest, most nimble, most robust tool in customer-insight marketing available," said Sobeys CEO Bill McEwan.

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