Starbucks gets weird to woo the Web

03/29/2012 | iMedia Connection

Under the guidance of Alex Wheeler, Starbucks' global head of digital marketing, the coffee chain has launched some decidedly quirky online campaigns in recent months. Among the highlights: a two-week online scavenger hunt conducted in partnership with Lady Gaga; an augmented-reality application allowing customers to discover animated characters by pointing mobile devices at their coffee cup; and a contest in which participants competed to bring the Pumpkin Spice Latte to their hometowns.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA