Think like an Italian chef to cook up online campaigns

03/29/2012 | ClickZ

Online marketers could learn from family-run Italian restaurants, writes Chad Childress. The best such eateries know that a human connection and relevance to customers' needs matters more than sheer size or showy promotions, Childress writes. "Just like a fine wine or cheese, your digital marketing programs should get better, develop more complex sets of taste, and become more refined with time," he adds.

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