Think like an Italian chef to cook up online campaigns

03/29/2012 | ClickZ

Online marketers could learn from family-run Italian restaurants, writes Chad Childress. The best such eateries know that a human connection and relevance to customers' needs matters more than sheer size or showy promotions, Childress writes. "Just like a fine wine or cheese, your digital marketing programs should get better, develop more complex sets of taste, and become more refined with time," he adds.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA