What supply chain leaders can learn from "pink slime"

03/29/2012 | Logistics Viewpoints blog

The recent uproar over the use of lean, finely textured beef -- also called "pink slime" -- in beef products emphasizes the harm that bad social media publicity can do to your company, writes Adrian Gonzalez of Logistics Viewpoints. Supply chain leaders need to view social media as a potential risk and plan for how to deal with the damage it can cause.

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