Reins touts new BlackBerry strategy for 2013 phones

03/29/2013 | Wall Street Journal, The

BlackBerry will attempt to add momentum to its comeback by releasing an array of low- and mid-priced versions of its new handsets this year, CEO Thorsten Heins said Thursday after the company released an encouraging quarterly report. The move represents BlackBerry's recognition that it cannot effectively compete with Apple and Samsung Electronics, analysts say. "[T]he company can survive and even prosper with a microbrew of a platform, with 5% to 10% market share, if it can execute well and at the right scale," said analyst Al Hilwa of consultancy IDC.

View Full Article in:

Wall Street Journal, The

Published in Brief: