Why dynamic content campaigns are a better way to reach out

03/29/2013 | Marketo

Using dynamic content to customize messages can make content marketing more personalized and effective, Dayna Rothman writes. That requires extensive segmentation by demographic, firmographic, psychographic profile or other behavioral characteristics. But a dynamic content campaign can be tough to set up, requiring extensive version control and returning conversion results difficult to peg. Using marketing automation can speed the process of mixing and matching campaign elements for maximum efficiency, Rothman writes.

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