E-consumer market extends to e-caregivers, says research firm

03/30/2004 | Managed Care Information Center, The

The e-consumer market continues to expand and diversify and health plans are targeting sub-segments of the consumer market, according to trends identified by Manhattan Research. E-health has grown from e-patients to e-caregivers as research shows the active participation of family members, friends and caregivers in patients' health.

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Managed Care Information Center, The

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