Future of grocery shopping in tests at some chains

03/30/2004 | Wall Street Journal, The

Grocery chains are testing technology they say will save shoppers time while also recording information that will allow them to more narrowly direct in-store marketing efforts. Hand-held scanners that shoppers can use to ring up their groceries while they shop will also be able to pinpoint their exact location in a store, allowing the store to beam messages to a companion computer about specials on items in that aisle. Piggly Wiggly stores are testing pay-by-fingerprint technology that eliminates cash and credit card transactions.

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