Commentary: Do we want kids to walk in 50 Cent's shoes?

03/30/2005 | Boston Globe (tiered subscription model), The

Columnist Steve Bailey is critical of Reebok's "I am what I am" campaign that features rapper 50 Cent rapping about gun violence. While Bailey allows that "Reebok is hardly alone in figuring out that sex and violence sells," he says the 50 Cent campaign is at odds with the commitment to human rights that is typical of the sneaker company's marketing.

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Boston Globe (tiered subscription model), The

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