Payless offers Martin/Williams ad account

03/30/2005 | Adweek

Omnicom Group's Martin/Williams beat out Cramer-Krasselt and Publicis Groupe's Saatchi & Saatchi for Payless ShoeSource's $60 million account, including media planning for their U.S. broadcast advertising. The win is based on back-to-school campaign ideas presented in a review.

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