Lip balm relies on word of mouth

03/30/2006 | Miami Herald (free registration), The

Despite very little advertising or new product lines, Carma Laboratories Inc. lip balm brand Carmex has lasted 70 years on the market, and is the third best-selling brand in its sector. Now, in a break with tradition, the company is introducing new flavors of its signature mentholated lip balm, including cherry and strawberry, and may launch all-natural and premium product lines, all of which is being touted with advertising.

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Miami Herald (free registration), The

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