Spike Lee directs beer spots for Anheuser-Busch

03/30/2006 | Fort Worth Star-Telegram (Texas)

Famed film director Spike Lee is turning his talents to the promotion of beer in a series of spots in a campaign called "Here's To Beer," for Anheuser-Busch in which celebrities discuss what historical figures they would most like to join for a beer. The ads don't feature Anheuser-Busch brands; instead they focus on reminding consumers of the associations between beer and bonding that are presumably lacking in wine and cocktails.

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Fort Worth Star-Telegram (Texas)

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