Starbucks aims to keep the "coffee joie de vivre" alive

03/30/2007 | Bloomberg Businessweek

Two new calorie- and flavor-packed confections, Dulce de Leche Latte and Dulce de Leche Frappuccino, represent more than just the latest drink concepts emerging from Starbucks' marketing machine. Chairman Howard Schultz is asking his senior team to return to the company's roots, and to keep the "coffee joie de vivre" alive.

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