Mars gets frisky with Fling

03/30/2009 | Advertising Age (tiered subscription model)

Mars is introducing its first new candy in nearly 20 years, a low-calorie chocolate bar called Fling. The company is working with Agency.com, Taylor and BBDO, New York, to get across its "naughty, but not that naughty" message, with print lines that include, "It's not cheating if you don't feel guilty."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Sous Chef
Swarthmore College
Swarthmore, PA