10 maladies of social marketing

03/30/2010 | MediaPost Communications

There are 10 ailments that can afflict social-marketing efforts, writes David Berkowitz, and if you want to do right by your brand, then you need to figure out how to avoid them. From a lack of transparency to an overreliance on technological bells and whistles, if left untreated, these fatal flaws can sink even the best social campaign, he writes.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY