Founder has big plans for Sweetriot

03/30/2010 | Daily News (New York)

Sarah Endline, a former Yahoo! executive who founded high-end chocolate company Sweetriot five years ago, said she wants her company to be "the No. 1 natural candy company." The antioxidant-rich, low-calorie candy is available in about 2,000 stores nationwide and is popular with celebrities including Sarah Jessica Parker.

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