The high cost of ad targeting

03/30/2010 | ClickZ

The rise of ad exchanges, real-time bidding and sellers of behavioral data has resulted in data often costing marketers more than an actual display ad placement, according to this article. "There's an almost never ending stream of available media out there. Who a user is is becoming more important than where they are," Mark Zagorski, chief revenue officer at data exchange Exelate.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY