How to build a better geolocation app

03/30/2010 | Advertising Age (tiered subscription model)

The coming boom in geolocation devices threatens to bring with it a raft of fly-by-night applications, spam, a flood of data and worse. Marketers and their agencies can avoid the "geolocation apocalypse" by focusing on apps that showcase a brand and respect user privacy, according to Dave Curry, interactive director of independent digital agency POP.

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