Skittles finds its social-media footing

03/30/2010 | ClickZ

Skittles got off to a shaky social-media start in March 2009 when it used an unfiltered Twitter search, inappropriate comments and all, as its home page. The candy brand now has more than 4 million Facebook fans, making it third among U.S. consumer brands, behind only Starbucks and Coca-Cola.

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