Pretzels prove popular as easy, affordable snacks

03/30/2011 | QSRWeb.com

Pretzels are on the comeback trail, with chains dedicated to the salty, doughy snacks seeing a resurgence in popularity and eateries experimenting with pretzel-based burger buns and pizza crusts. "The portable nature, the 'fresh'-baked creation process, the relatively small cost, and the ability to leisurely eat your pretzel and manage your portion size are all attributes that appeal to consumers," said Valerie Kinney, director of communications for Auntie Anne's.

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