Don't forget about SEO, says Zeta exec

03/30/2012 | eMarketer

Digital marketers shouldn't lose sight of the basics as they rush to embrace the latest Web tools, says Michael McVeigh, senior vice president for strategic services at Zeta Interactive. Video, mobile and social media marketing campaigns all require a strong search engine optimization foundation if they're to succeed, McVeigh explains. "Search is very much part of the connective tissue of digital media," he says.

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