How to get started using content marketing

The concept of content marketing is getting more popular because of the rise of social media and the fact old advertising techniques are offering diminishing returns, writes Hollis Thomases of Web Ad.vantage. But before jumping into content marketing, it's important to understand what you want to get out of it and to figure out who will be involved with the process, she writes. "Focus on learning what your buyers need to know to reach objectives and give it to them in digestible ways they will value," Ardath Albee recommends.

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