Neiman Marcus teams with Foursquare on new content

03/30/2012 | Direct Marketing News

Neiman Marcus is continuing its collaboration with location-based social network Foursquare, running a one-day contest in which shoppers check in to stores using Foursquare for a chance to win a coffee-table book about Manolo Blahnik shoes. The retailer has enjoyed success with earlier Foursquare-activated programs, including scavenger hunts.

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