Laxative makers go after low-carb dieters

03/31/2004 | MSNBC

After receiving many calls from low-carb dieters about its fiber laxative, GlaxoSmithKline launched an ad campaign promoting Citrucel to those on the South Beach and Atkins diets. Procter & Gamble is also marketing Metamucil to the same crowd of dieters.

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