Marketers believe time is on their side

03/31/2005 | NYTimes.com

Daylight-saving time begins at 2 a.m. this Sunday, and this year marketers are treating the change of the clocks as something of a holiday, with retailers like Gap's Old Navy featuring special sales and promotions tied to the event. Ads for Procter & Gamble Co.'s Olay are finding synergies with the time shift -- a campaign for their Regenerist Continuous Night Recovery line promises, "Turn clocks ahead one hour while you turn back the years."

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO