New Wal-Mart campaign recalls Sears' "softer side"

03/31/2006 | NYTimes.com

A new campaign by Omnicom Group agency GSD&M for Wal-Mart Stores urging consumers to "Look beyond the basics" recalls for many observers a 1993 effort by retailer Sears, Roebuck and Co. with the tagline, "Come see the softer side of Sears." Even GDS&M president Roy Spence told The New York Times that the two advertising campaigns are "scarily similar," but retail observers agree that Wal-Mart in 2006 is facing a very different set of marketing issues than Sears faced in 1993.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO