Personal marketing strategy can develop leads, business

Face-to-face marketing gives businesses a leg up in developing new clients because a person is more likely to do business with someone they've met and feel good about than with a stranger. A marketing strategy that develops leads through customer contacts can mean attending business and community events, hosting events, exhibiting at trade shows, entertaining prospects and networking with people who can make referrals.

View Full Article in:

Cincinnati Enquirer, The (tiered subscription model)

Published in Brief: